Shuaiwei Lecturer

• Department: Journalism and Advertising
• Gender: female
• BirthDate: 1982-10-30
• Career: Lecturer
• Degree: Doctor
• Academic Credentials: Ph.D.
• Graduate School: Southeast University
• Tel:
• Email: happyshuaiwei@163.com
• Address School:
• PostCode School: 710001
• Fax School:
• Office Location:
• Education experience:

  
  

  
  

        2019.6-2019.12 Visiting scholor in Multimodal Research Center

  (Supervisor: Professor Sigrid Norris)

                                  School of Communication Studies, Auckland University of Technology, NZ

  
  

        2013.1-2013.6   Visiting scholor in Arts Policy and Administration Program

  (Supervisor: Professor Margaret Jane Wyszomirski)

                                  Department of Art Education, Ohio State University, OH, USA

  
  

        2011.2-2014.11 Ph.D. Program in Arts Communication

  (Supervisor: Professor Wang Tingxin)

  School of Arts, Southeast University, Jiangsu, China

  
  

        2007.7-2010.7   M.S. in Aesthetic Education

    (Supervisor: Professor Bian Xia)

  School of Education Science, Nanjing Normal University,  Jiangsu, China

  
  

        2001.9-2005.6   B.S. in English Language

  School of Foreign Language and Literature, Wuhan University, Hubei,  China

  
  

  
  

Shuai wei was born in Shishou City, Hubei Province in October 1982. She graduated from Wuhan University with a bachelor's degree in 2005, graduated from Nanjing Normal University with a master's degree in 2010, graduated from Southeast University with a doctorate in 2014, and visited Ohio State University in 2013 and Auckland University of Technology in 2019. In November 2014, she started to work in the Department of Advertising, School of Literature, Art and Communication in Chang 'an University. From 2020, she is in the same Department in School of Humanitites (changed school name). Her research domain: arts communication, cross-cultural comunication. Her research interests are nation branding and cultural products branding through media, advertisements and official public documentations, especially to analyze the various texts and contexts communicating and branding cultural products of museum or theater.

Arts communication, cross-cultural ommunication

For undergraduates：Advertising Planning and Creativity, Advertising Operation and Management, Professional Foreign Language (Advertising), and Arts Introduction.

For graduates：Study on Arts Communication

1. Host the research project of “Cultural IP Branding of Han and Tang Dynasty from the Perspective of ‘Silk Road’” (2019C193), supported by Association of Social Science of Shanxi Province in 2019

2. Host the research project of “Research on the Communication Ecology and Development Strategy of Xi'an Drama Art under the Silk Road Economic Belt Strategy” (17T77), supported by Social Science Planning Fund of Xi'an City in 2017

3. Host the research project of “Study of the Dynamic Mechanism of Chinese Traditional Arts Communication” (310833153004), supported by the Fund for Basic Research Expenses of the Central University (HUMANITIES AND SOCIAL SCIENCES) in 2015

4. Host the research project of “The Approaches for Kunqu Opera to ‘Go-out’ ” (CXZZ12_0079)，(i.e. the Approaches to Expand Audiences for Performing Arts in a Cross-cultural Context), supported by Education Department of Jiangsu Province in 2012

1. Shuai Wei.“The Political Traditions of Global Communication of Chinese Performing Arts: Based on Historical Study”. Journal ofSoutheast University (Philosophy and Social Sciences), 2014(01). (accepted)

2.Shuai Wei, Qian Qing. “The Inheritance of Chinese folk arts and its Government Support”.Ethnic Arts Research, 2013(04):12-18.

3. Shuai Wei.“Cultural Dynamics of Intercultural Communication of Traditional Chinese Opera”. Sichuan Theatre, 2013(03):127-130.

4. Shuai Wei.“Communication Strategies of Contemporary Local Opera Troupes: a Sample Survey on Kunqu Opera Theatre of JiangsuProvince”. in Liu Weidong ed., Arts Management Study (vol.1). Nanjing:Southeast University Press, 2012:302-321.

5. Shuai Wei. “The Indissoluble Bond between Gardens and Qunqu Opera: with the Analysis of Arts Communication”. Architecture and Culture, 2012(09):61-63.

6. Shuai Wei. “The Disciplinary Functions of Arts Theory in Current Social Context”.Journal of Luliang Education Institute, 2012 (04):20-22.

7. Shuai Wei. “The Cultural Power of Arts Communication”. Beauty and Times, 2012 (05):42-45.

8. Ke Jun, Shuai Wei. “The Communication Strategies of Kunqu Opera via Modern Media: Interview of the Director Ke Jun from Kunqu Opera Theatre of Jiangsu Province”. in Wang Tingxin ed., Arts Study (vol. 6). Nanjing:Jiangsu Fine Arts Publishing House, 2011:20-26.

9. Shuai Wei. “The Real Education Should Be Complete: on Integrity of Education Based on Three Relationships”. Jiangsu Institute of Education. 2010 (01):18-20.

10. Shuai Wei. “Calligraphy and Form of Life”. Popular Literature (Theory Version). 2009 (18):91-92.

Research Report:

“Study on the Ecological Communication and Development Strategy of Xi 'an Theaters under the Strategy of “Silk Road Economic Belt”, research report of Xi 'an Social Science Fund Project, 2017.5.

1.The Second Prize in “Teaching Competition of Young Teachers” in Faculty of Humanities in Chang’an University. (2020)

2.Multiple Prizes of “Instructor in National College Students’ Advertising Art Competition”，by Ministry of Education of the People’s Republic of China. (2016，2017，2018，2019)

3.The Third Prize in “The First Innovation Competition of Class Teaching” in Chang 'an University.(2018)

4.The Honorable Mention in “Teaching Competition of Young Teachers” in School of Literature, Art and Communication in Chang’an University.(2015)

5.“East China Opera Conference for Professional Doctors” Best Paper Award, Shanghai, China. (2013)

6.“Social Science Academic Conference of Jiangsu Province” Best Paper Award, Jiangsu Province,  China. (2012)

2014.11-           Advertising Department,

                         School of Literature, Art and Communication,

                         Chang’an University.

                         Position: lecturer

2005.7-2007.7  Donghu College of Wuhan University

                         Position: junior lecturer