Wangliping Lecturer

• Department:
• Gender: female
• BirthDate: 1977-08-24
• Career: Lecturer
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• Email: lipingwang@chd.edu.cn
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• Education experience:

  -Visiting scholar,LongIsland University,major in Markting,September 2016.

  -Doctor of management, Northwest Agriculture and Forest University, college of Econmics and Management, major in economics management, July 2008.

  -Master of economics, Northwest Agriculture and Forest University, college of Econmics and Management, major in finance, July 2004.

  -Bachelor of economics, Northwest Agriculture and Forest University, college of Econmics and Management, major in finance, July 2000.

  
  

-Marketing Director, Shan’xi xi’fei Co. Ltd, 2009-2012;

-CEO, Xi’an YiBo Co., Ltd，2012 to present;

-Distinguished lecturer, Xi'an Municipal People's Government Office/Shaanxi Provincial Transport Department/Changqing Industrial Group /Chongqing Transportation Group / Henan Transportation Group /Bank of Communications etc.

RESEARCH Field

-Services Marketing

-Marketing Communications

-Consumer Behavior

-Customer Satisfaction and Loyalty

-Marketing strategy

Serives Marketing；Marketing; Marketing Communication；Customer Relationship Management; Marketing research and Forecasting; Management; Organization and Behavioral Science; International Investment & Finance.

-2015.5-2017.5 Fundamental Research Funds Central Universities: Study on Passenger Transportation Enterprise Services Marketing Strategic Based on Passengers Expectation and Sensation (Project No: 310823153017)

-2014.1-2017.12 National Natural Science Foundation of China: Study on the Reconstruction of Urban Spatial Structure Based on Modern Logistics (Project No: D010203).

-2013.7-2016.6 The Fundamental Research Funds for the Central Universities: Study on Road Passenger Transportation Enterprise Service Innovation (Project No: 2013G6231004)

-2012.2-2014.2 The Fundamental Research Funds for the Central Universities: Study on Transportation Enterprise Service Operation Management Research Under the Network Environment (Project No: Z1102)

-Analysis on the paradigm of transportation management based on the service view, Journal of Chang’an University, 15:1(January 2013)28-32

-Research on distribution center location considering risk pooling and compensation policy, Journal of Highway and Transportation Research and Development, 27:6(June 2010)148-159

-Research on specified and do not specify a possible location of distribution center inventory model, Journal of Statistics and Decision, 318:18(September 2010)177-179

-Internet Marketing Management and Practice,  Peking University Press, 2013

-The Development of Farmer Households’ Financial Cooperative in the Western China, Economic Science Press, 2013

-Assistant professor, School of Economics and Management, Chang’an University, 2008 to present.

-Assistant professor, MBA Education Center，Chang’an University，2008 to present.

-Course Taught: Marketing; Marketing Communication；Customer Relationship Management; Marketing research and Forecasting; Management; Organization and Behavioral Science; International Investment & Finance.